We Move All Southwest Case Study

Using PPC Strategies to Generate Leads and Grow a Local House Clearance Company

We Move All Southwest appointed Promote Online in January 2021 to generate new leads through Google Ads. Established in 2015, their aim was to become the local company of choice for furniture removals and house clearances in the Bristol area. We Move All had a great selling point in that their service was both cheaper and more convenient than hiring a skip, and more people needed to be aware of it!

The Challenge

Though We Move All were already a fantastic local business, their online presence definitely didn’t reflect that! They were using a Content Management System that wasn’t fit for purpose and a full audit of their Google Ads account revealed no conversion tracking and a poor structure. They also needed a way to better handle enquiries because the team were spending most of the day out in their vans on jobs. This meant a lot of leads and opportunities were being missed and it wasn’t sustainable.

The Solution

We first carried out a thorough audit of both the website and Google Ads account. As the CMS wasn’t doing what was needed, we migrated the site to WordPress and made some improvements to the structure and copy. We then made sure all tracking was installed, including setting up Analytics and Goals to track conversions. As part of this tracking implementation, we set up call tracking to monitor the quality of the leads being generated. To address the problem of leads being missed, we built and installed a Chat Bot on the site to take enquiries, sort them and pass them on for quoting and booking in. Finally, we carried out a complete rebuild of the Google Ads account, structuring it correctly and ensuring all conversions were tracked. The business had some great USPs that were missing from their ad copy, so we also reworked that to drive greater engagement and interaction.

The Results

Website enquiries and visitors have increased massively, along with an astronomical decrease in Cost per Acquisition. See the results for yourself here!

Website Enquiries Increase

851%

Website Visitors Increase

222%

Total Pro-Bot Leads

958

What The Client Says

“We have been working with promote online for over a year now . The guys at promote online are very proactive, responsive and are always on hand to help ! If you want to grow your business , we would recommend this company !”

Jonathan and Simeon, Directors at We Move All Southwest.

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