Case Studies
Garden Solutions
Using SEO and PPC Strategies To Generate Enquiries & Grow a Landscape Gardening Company
Using SEO & PPC Strategies To Generate Enquiries and Grow a Landscape Gardening Company
Phil from Garden Solutions in Gloucestershire talks about the digital marketing service from Promote Online and how they have grown his business significantly in the last 2 years. Garden Solutions appointed Promote Online, having never previously trialled any forms of digital marketing. They were looking to increase the number of enquiries, expand their service locations and grow their teams. As an established landscaping company based in Stroud, they cover all aspects of garden design, from decking and fencing through to artificial grass and driveways. We have worked very closely with them to identify the best strategy to achieve their business goals. Our SEO and PPC teams have enabled them to grow their teams from 2 to 4 and they generated a turnover of £50k in the first 3 months.
The Challenge
Seasonal Demand & Lead Generation
As a traditionally seasonal business in a competitive sector, Garden Solutions needed an online strategy that would generate leads quickly and promote their expanding range of services during the winter months.
Strong Local Competition
Having never previously run any digital marketing activity, Garden Solutions faced strong local competition from smaller companies with lower overheads and cheaper prices. They needed a strategy that could help them compete effectively while reaching customers actively looking for landscaping services.
The Solution
Website, Landing Pages & Tracking
We built new service and location-based landing pages across the website, with full tracking in place to capture the source of both phone calls and contact form enquiries. This provided clear visibility into lead generation and campaign performance.
Local SEO & Paid Search
We developed an SEO strategy focused on local search, targeting Stroud and the surrounding areas. Alongside this, we launched paid search campaigns focused on driving traffic and conversions for their core services.
