The biggest challenge and opportunity was to effectively promote an online Harry Potter quiz that was to take place in December 2020 to raise awareness of the UWIN causes. The social media strategy would be key to the success of the campaign as it needed to target and engage the right audience and encourage as many entries to the competition as possible.
Jamie Baulch, founder of UWIN and Olympic Silver medallist, approached Raife as he had worked with him in a previous role – Promote Online were appointed in the Spring of 2020. The main brief was to partner with UWIN and raise awareness of the various auctions and experiences that were available within the promotion. Promote Online created a Social Media brief which included a mix of Organic and Paid content. A staggering sum of £50k was raised for 3 chosen charity partners that benefited from this successful campaign.