The Challenge

The biggest challenge and opportunity was to effectively promote an online Harry Potter quiz that was to take place in December 2020 to raise awareness of the UWIN causes. The social media strategy would be key to the success of the campaign as it needed to target and engage the right audience and encourage as many entries to the competition as possible.

The Solution

Promote Online identified online audiences, influencers and followers to target and engage with. Then using our identified audience research we built Social Media campaigns predominantly on Facebook and Instagram. We created a variety of content including videos and stories featuring the Harry Potter cast. We utilised both Paid and Organic social channels for our strategy.

The Results



Traffic (sessions) to the Website from the Campaign
Facebook Followers Increased
Money Raised For Charity

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