Case Studies
Cotswold Steel
Using PPC & Landing Page Optimisation To Boost Sales And Enquiries For a Steel Stockholder
Using PPC & Landing Page Optimisation To Boost Sales And Enquiries For a Steel Stockholder
Cotswold Steel appointed Promote Online to drive new business through their website with paid search strategies. As providers of steelwork for both the domestic markets and national construction companies, they wanted to grow their customer base and generate further business within the South West. Their target audiences require anything from single steel beams through to full steel fabrication projects.
The Challenge
Thin Product Content
Site didn't cover the full product range or the free-delivery USP
No Conversion Tracking
Past PPC campaigns had weak landing pages and no way to prove results
The Solution
Built Product Landing Pages
Dedicated pages for each steel product line, with tracking in place
Launched Targeted PPC
Campaigns optimised specifically for leads and enquiries
