Paid Search (PPC)

Your ideal budget will depend on your industry, location, competition and the services or products you want to promote. Some sectors have relatively low costs per click, while more competitive industries may require a larger budget to generate a consistent volume of enquiries.

Before recommending a budget, we review estimated search volumes, keyword costs and the likely cost of generating a lead or sale. We will always be realistic about what can be achieved and advise whether your proposed budget is sufficient to compete effectively.

Google Ads can begin generating website traffic as soon as the campaigns go live, and some businesses receive enquiries within the first few days. However, it usually takes longer to collect enough data to properly optimise performance.

During the initial stages, we monitor the searches triggering your adverts, how users interact with the campaigns and which keywords are producing conversions. This information allows us to gradually reduce wasted spend and focus the budget on the areas most likely to deliver results.

No reputable Google Ads agency can guarantee an exact number of leads, as performance is influenced by search demand, competition, seasonality, budget, pricing and the strength of your website.

What we can do is build campaigns around commercially relevant searches, implement accurate tracking and continually optimise performance. We will also provide honest feedback if we identify issues outside the campaigns, such as a weak landing page, an uncompetitive offer or a slow lead-handling process.

Yes. Our service includes keyword research, campaign planning and advert creation. We identify the searches your potential customers are using and group them into carefully structured campaigns and advert groups. The keywords will be approved by you at the strategy planning stage.

We also create advert messaging that reflects your services, locations and key selling points. Again, these will all be approved by you before going live. Once campaigns are live, we regularly review the actual search terms being used and add negative keywords to prevent your budget being spent on irrelevant searches.

We configure conversion tracking so that we can measure the actions that matter to your business. This may include contact form submissions, telephone calls, online purchases, quote requests, bookings or other important website actions.

We then report on metrics such as conversions, cost per lead, conversion rate and return on advertising spend. Where possible, we also encourage clients to share information about lead quality and completed sales so that we can optimise towards genuine business results rather than simply generating clicks.

Not necessarily. We will review your existing website before launching the campaigns and advise whether it is suitable for paid traffic.

The page visitors land on should be relevant to their search, quick to load, easy to use on mobile devices and clear about what action they should take next. Where your current pages are too broad or are unlikely to convert effectively, we may recommend creating dedicated landing pages or making conversion-focused improvements to the website.

Our ongoing management includes reviewing search terms, keywords, budgets, bids, locations, devices, adverts and conversion data. We look for opportunities to increase visibility in stronger-performing areas while reducing spend on searches that are unlikely to generate valuable enquiries.

We may also test new advert messaging, adjust bidding strategies, refine geographic targeting and recommend improvements to landing pages. The exact work carried out will depend on the data and opportunities identified within your account.

No. Google Ads can still be highly effective, but it has become more competitive and requires a much more considered approach than simply selecting a few keywords and setting a budget.

Campaign performance depends on accurate conversion tracking, strong targeting, relevant advert copy, effective bidding strategies and landing pages that turn visitors into enquiries or sales. Rising costs in some industries also mean that budgets need to be focused on the searches and audiences most likely to generate genuine commercial value.

At Promote Online, we assess the entire customer journey rather than judging success by clicks alone. By combining ongoing campaign optimisation with conversion data, lead-quality feedback and website improvements, Google Ads can remain a powerful and measurable source of new business.