An exciting opportunity to join a dynamic team within a fast-growing digital agency based in the Southwest. We are looking for an experienced PPC / Paid Search Manager to join our team of highly motivated and skilled digital marketing experts. If you are looking for a new challenge, where your hard work will be recognised, and you will have the opportunity to further your career please send your CV and a covering letter explaining why you are perfect for this role.
Areas of Responsibility
- Create and manage Google Ads/Microsoft Ads campaigns across a variety of clients. An excellent working knowledge of Search, Shopping and Display strategies is essential.
- Review, and perform daily account responsibilities associated with Google Ads – Maintain and monitor keyword bids, audience targeting, account daily and monthly budget caps, impression share, quality score and other important account metrics.
- You will need to devise PPC strategies, perform keyword research and provide creative ad copy suggestions for both new and existing clients.
- Provide recommendations and execute strategies for keyword and audience opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
- Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. Tracking daily, weekly & monthly KPIs to identify opportunities for improvement or more efficient spend.
- Keep pace with search engine and PPC industry trends and developments.
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
- Monitor and evaluate search results and search performance across the major search channels.
- Communication to team and management on project development, timelines, and results.
- Provide oversight and work closely with the other team members to meet client goals.
Professional Competencies
- Passion for Search and internet marketing.
- Excellent communication, both verbal and written, and experience presenting reports and optimisations – You will be client facing.
- Outstanding ability to think creatively and identify and resolve problems.
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
- The ability to prioritise a challenging workload
- Ability to clearly and effectively articulate thoughts and points.
- Ability to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
- High levels of integrity, autonomy, and self-motivation.
- Excellent analytical, organizational, project management and time management skills.
Professional Skills & Qualifications
- No less than 2 years experience in Paid Search (PPC) either client side or agency based.
- Proficiency in Excel, Word, PowerPoint, Google Ads Editor.
- Experience in tracking implementation, Google Tag Manager, Google Analytics as well as internal reporting tools.
- Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.
- Google Ads / Bing certification a plus.
- Paid Social Media campaign management experience would be a bonus but not essential.
Compensation & Benefits
- Competitive starting salary £27-32k depending on experience
- Remote Working
- Paid vacation and sick days
- Company laptop, screens & phone
- Opportunity to advance your career
Think you’ve got what it takes? Send us your CV and a covering letter to info@promoteonline.co.uk