Case Study: South West Upholstery
How Google Ads, Meta Ads, SEO and Email Marketing
Helped South West Upholstery Expand Across the UK
How Google Ads, SEO, Meta Ads and Email Marketing Helped South West Upholstery Expand Across the UK
Promote Online helped South West Upholstery achieve a 50% increase in Google Ads conversions, a 34% reduction in cost per conversion, and a 258.62% increase in enquiries through Meta Ads in 2025. Our email marketing campaigns also delivered a 437% increase in website sessions and a 658% increase in engaged sessions, with an average open rate of 40%.
South West Upholstery has worked with Promote Online for more than four years. When they first approached us, they had a basic website, an underperforming Google Ads account, and a business focused primarily on domestic upholstery jobs.
Since then, the company has grown from a small local workshop into a large operation with expanded premises, delivering high-end commercial projects in London and throughout the UK. Along the way, they have successfully navigated major challenges, including COVID-19, appeared on The One Show, attended multiple trade shows, and established themselves as one of the leading upholstery businesses serving the South West and London.
The Challenge
The first challenge was to rebuild their website to effectively showcase both their commercial and domestic upholstery work. We created content at every stage of the customer journey to attract enquiries, particularly from commercial clients and hospitality groups. Our SEO team played a key role in this process, laying the foundations for strong organic rankings and long-term visibility in search engines.
Next, we completely restructured the Google Ads campaigns to generate high-quality leads while reducing costs. We also introduced a robust Meta Ads strategy to reach new audiences and retarget existing website visitors.
Finally, to nurture leads and customers in a highly competitive market, we developed a series of automated email marketing flows that worked alongside our paid and organic campaigns to drive additional enquiries and sales.
The Solution
The website redesign transformed the business’s online presence, providing a scalable and fully optimised platform that clearly set South West Upholstery apart from its competitors. Our focus extended beyond content creation to include Conversion Rate Optimisation (CRO), ensuring the website was designed to generate and convert enquiries effectively. Key features included an automated chatbot to capture leads outside business hours, a dedicated foam shop, and individual service pages for each upholstery type. We also regularly add new case studies, which are used across social media and email marketing campaigns to showcase recent projects and build credibility.
The Google Ads campaigns were completely restructured using a combination of campaign types, tightly controlled bidding strategies, and precision targeting across locations and keywords. This approach reduced costs while significantly increasing the number of leads, particularly from high-value commercial enquiries.
Our Meta Ads strategy worked alongside Google Ads to re-engage website visitors and reach large new lookalike audiences, helping to generate additional enquiries and broaden brand awareness.
Our email marketing strategy was designed to nurture existing customers, drive repeat business, and promote seasonal offers. By integrating email with our paid and organic marketing activities, we generated a substantial increase in qualified leads and encouraged prospective customers to move forward with their enquiries.
SERVICES SELECTED
- Google Ads
- Meta Ads
- National SEO
- Email Marketing
The Results
Comparing 2025 to 2024 there are huge increases in the key metrics
What The Client Says...
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