Case Study: Macdonald Plumbing Supplies

Using Google and Meta Ads to increase Sales and Revenue for an E-commerce Plumbing Supplies Company

How Google and Meta PPC Strategies Increased Sales and Revenue for an E-commerce Plumbing Supplies Company

The Challenge

Macdonald Plumbing Supplies has been working with us at Promote Online for 6 years. As an established online plumbing supplier serving the whole of the UK and selling thousands of products, they wanted to grow their business further whilst staying profitable and ahead of the competition.

The challenge here was mainly from a very established competitor with a very large advertising budget and competitive product pricing. We needed to find a way to push the right products to the right audiences at the right time and then ensure these customers were retained. Recognising the lifetime value of the trades is where the bulk of the business needed to come from, not from individual, one-off purchases.

The Solution

The Google Ads campaigns were structured with strict ROAS targets aligned with the margins required for each product type. After a few months, we were working with an unrestricted budget with only ROAS caps in place. Sales and revenue increased along with the huge number of repeat customers.

The Meta Ads strategy enabled us not only to retarget non-buying website visitors but also to reach large new lookalike audiences with very specific sets of essential products every plumber needs. Sales and revenue achieved through the Meta campaigns exploded, with excellent returns and, again, increased loyal customers who buy time and time again.

SERVICES SELECTED

The Results

1 year in, we have made huge strides in the key metrics.

Google Ads ROAS

+ 0 %

Google Ads Revenue

+ 0 %

Google Ads Conversion Rate

+ 0 %

Meta Ads Revenue

+ 0 %

Meta Ads Reach

+ 0 %

Meta Ads Sales

+ 0 %

What The Client Says...

"We have been working with Promote Online since 2022 and have always been extremely happy with the level of service and expertise they provide. The whole team is knowledgeable, friendly and responsive - we always feel that our campaigns are being proactively managed and the results speak for themselves. They have taken the time to really understand our business, our customers and the challenges within our market, continually adapting our Google and Meta advertising strategies to help us grow sales, increase revenue and attract more repeat customers. Their communication is excellent and there is always someone available when we need advice or support. We see Promote Online as an extension of our own team and would have no hesitation in recommending them to any business looking for a reliable digital marketing partner that know their stuff!.

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