Case Study: Containers 4 Sale UK
How Google, SEO, Meta and TikTok Ads Increased Sales for Containers 4 Sale UK
How Google, SEO, Meta and TikTok Ads Increased Sales for Containers 4 Sale UK
In just 12 months, Promote Online helped Containers 4 Sale UK achieve a 117% increase in Google Ads conversions, a 220% increase in enquiries through Meta Ads, and a 136.53% increase in reach, while reducing Google Ads cost per conversion by 4%.
Established in 2008, Containers 4 Sale UK supplies new and used containers for sale and hire across the UK. As an award-winning national company, they had reached a growth plateau and needed a comprehensive digital marketing strategy to unlock the next stage of expansion.
Although they already had a strong reputation among individuals, businesses, charities, and non-profit organisations, many online opportunities remained untapped. By combining Google Ads, SEO, Meta Ads, and TikTok Ads, we helped them reach a much wider audience and generate significantly more enquiries nationwide.
The Challenge
The first step was to gain a detailed understanding of the customer base, their needs, and the most effective ways to reach them online. Google Ads alone can only reach people who are actively searching on Google and clicking on ads. Whilst this delivered strong results, our SEO strategy required careful planning and execution to secure top rankings across key search terms and locations throughout the UK.
Meta and TikTok Ads had previously played only a limited role in their marketing strategy. The ability to reach new audiences, re-target potential customers, and boost brand awareness on these platforms was vital to our new strategy.
The Solution
Firstly, the existing Google Ads campaigns were restructured to improve efficiency and enable location targeting to pivot in response to demand fluctuations. Within three months, the restructured campaigns were delivering a substantial increase in conversions. We also worked with the web developers to optimise the landing pages, ensuring the highest possible conversion rates.
Our SEO team developed new content and link-building strategies that delivered significant improvements in rankings across our key target locations.
The Meta and TikTok Ads strategy worked alongside the search campaigns to re-engage visitors who had not yet converted and reach new, untapped audiences. By understanding online touchpoints, customer behaviour, and decision-making triggers throughout the buying cycle, we created a highly effective and scalable marketing strategy.
After 12 months of working with Containers 4 Sale UK, we are incredibly proud of the results achieved.
SERVICES SELECTED
The Results
1 year in, we have made huge strides in the key metrics.
What The Client Says...
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